Go-to-Market Strategy
Commercialization, Simplified: Expert Planning for Pharma Growth
Maximize Adoption & Market Success with Proven Go-To-Market Solutions.
A strong go-to-market (GTM) strategy turns deep market insights and customer needs into a clear, actionable commercialization plan. The Dedham Group serves as a trusted partner, guiding pharma companies through every stage of organizational and strategic planning. Our expertise ensures seamless team alignment, optimized resource allocation, and targeted market positioning to drive adoption and maximize impact. With our data-driven approach and industry-leading insights, we help clients navigate complexities, secure market access, and unlock long-term value for their innovations.
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Our Tailored Services for Success
Organizational and Strategic Planning for Commercialization
Align organizational needs and priorities to ensure a streamlined launch process, while ensuring that commercialization investments are strategically scaled to capture the full potential of the opportunity.
Develop pre- and peri-launch roadmaps to ensure the commercialization strategy stays aligned with both short-term goals and long-term business objectives, enabling sustained growth and success
Create a strategy and blueprint that outlines the structure of the commercial organization, integrating insights from the competitive environment and aligning with the clients’ strategic goals
Conduct buying process analysis, including identification of leakage and leverage points, desired behavioral objectives, and critical success factors
Customer Mapping, Segmentation, and Engagement
Understand the structural, geographical, and behavioral archetypes of key stakeholders in the market to optimize positioning and targeting efforts for maximum impact.
Analyze prescribers, patients, and treatment patterns, leveraging data claims and primary research, to better understand market opportunities
Develop a focused strategy to maximize revenue by segmenting and targeting the most relevant customer archetypes—whether based on specialty, behavioral patterns, affiliations, or geography
Determine appropriate customer-facing resourcing requirements, based on geographical archetypes and level of access/control that can impact uptake
We Provide:
Powerful Insights and Strategic Solutions for Commercial Success
Trusted partner for strategic intelligence, actionable insights, and commercialization solutions.
Advanced, Issue-Driven Analytics
Strategic insights, analytics, and decision-support tools fueled by proprietary and 3rd-party data.
Dedicated Stakeholder Panel
Panel members represent influencers across all aspects of asset commercialization.
