Urology Channel Strategy

Unlock Brand Potential with Urology Practices

In the ever-evolving landscape of healthcare, strategic excellence is the key to standing out.

The Dedham Group is your gateway to unlocking unparalleled success in the urologic oncology market. As urology practices capabilities and oncology acumen evolve—seizing this emerging market is critical—and our expertise is tailored to elevate your brand to new heights. Urology practices have evolved, and collaboration with private equity backed urology consortiums has improved care standardization and economic influences on therapy decision-making. In this dynamic landscape, where evolution is constant, standing out is crucial, and The Dedham Group can help you craft winning engagement strategies.

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Our Tailored Services for Targeting Success

Comprehensive Urology Landscape Assessments:
Navigate the nuances of the urology landscape with precision through our in-depth assessments, providing a roadmap for strategic market penetration.

Risk & Value Proposition Assessments:
Identify and leverage opportunities with meticulous evaluations of risk and value proposition across urologic oncology brands.

Contracting & Urology GPO Strategy:
Optimize market presence with competitive contracting strategies which benchmark diverse offerings & structures and provide custom UroGPO insights to ensure your brand performs in a competitive marketplace.

Key Accounts Prioritization & Urology Account Profiling:
Prioritize key accounts strategically, creating detailed profiles for targeted, resonant engagement that aligns precisely with their needs.

Clinical Decision-Making Support Analysis:
Gain a competitive edge by understanding the clinical decision-making process within urology practices and crafting a strategy that positions your brand.

Urology Novel Asset Pre-launch Planning Assessments:
Develop a comprehensive urology channel launch strategy for your pipeline assets which triages key access challenges and gaps, identifies opportunities and tests value within the urology practice channel.

Urology Practice Capabilities Deep Dive:
Dive deep into the enhanced capabilities of urology practices, ensuring your brand aligns seamlessly with their evolving landscape for impactful engagement.

Urology Channel Key Decision-Makers & 3rd Party Influencers Assessments:
Identify and engage with urology-channel specific decision-makers and influencers, ensuring that your brand’s influence permeates through the urology landscape.

We Provide:

Unparalleled Expertise

Our team comprises industry pioneers armed with an intricate understanding of the dynamic urology landscape. We don’t just keep up; we set the pace.

Strategic Precision

Market Access Mastery

Additional Resources

a doctor showing her patient a tablet with good news

What Private Equity’s Growing Role in Urology Practices Means for Oncology Manufacturers

Over the past five years, private equity groups have slowly increased their acquisition of urology practices, increasing their footprint and influence in the urology channel. While many debate the impact of private equity on healthcare delivery and quality, the PE footprint across U.S. healthcare is expected to grow consistently over the next few years.

Urology Practices’ Growing Role in Oncology: 3 Trends to Watch

In 2024, urology practices continue to expand their role in the oncology treatment space, and proactive pharma companies are increasingly focusing on this channel. Historically, urology practices directed their patients to specialized oncology practices and academic care centers for treatment of advanced genitourinary (GU) cancers, such as prostate cancer or urothelial carcinoma.